Saturday, June 30, 2007

LEGO

EGO Acquires Indiana Jones License

New building block sets based on blockbuster movie franchise...

LEGO Group, announced in a press release today a partnership with Lucasfilm Ltd. to produce building sets based on the Indiana Jones franchise.

Three worldwide blockbuster films, and the highly anticipated May 2008 premiere of the new Indiana Jones movie, will provide inspiration for a series of highly iconic and action-packed build-and-play adventures of the rogue archaeologist and hero.

Four playsets based on the classic trilogy are slated to launch in January 2008. Three sets based on scenes from Raiders of the Lost Ark include: Temple Escape ($49.99 USD) which brings the rolling boulder scene to life in LEGO form as Indy faces spiders and poisoned darts in his search for the Golden Idol of Fertility. With Race for the Stolen Treasure ($29.99 USD), kids build two desert vehicles and recreate Indy’s truck-hopping fight to save the treasure. Indiana Jones and the Lost Tomb ($19.99 USD) recreates the suspense of Indy rescuing Marion from slithering snakes in an Egyptian tomb. And based on Indiana Jones and the Last Crusade action, Motorcycle Chase ($9.99 USD) depicts the scene where Indy and his father escape with the map to the hidden temple.

Four more constructible playsets based on the fourth movie will launch in May 2008, with suggested retail prices ranging from $9.99 to $79.99 USD.

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