World's Most Depressing Comic Shop.

Every few days there is a Retailer Beat included in the daily email from Diamond Comics for retailers. More or less a Diamond rep drives around and visits Diamond Accounts, takes pictures and asks a few questions. Below is the interview and some pictures of the World's Most Apathetic Comicbook Store in Auburn, Alabama.

Community Involvement: Donate to library.

How was your FCBD event? Uneventful.

What aspect of your store makes you the most proud? Customer Service

What do you do that is innovative within your store? Political forum (discussion among customers).

What has been your best in-store promotion? 40% off back issues.

What has been your best out-of-store or cross-promotion? Cross-promotion on movie tie-ins.

What recent changes have you made in the store? Cut employee time due to bad economy.

What are your plans for the near future? Stay in business.

How did you choose your store name? I did not.